What better way to reintroduce their claim - Built To Resist - by showing the bags in full use, but this time in the future and in outer space. What if earth was no longer inhabitable, what if climate change had changed where we live but not how we live.  Welcome to Mars, where travel and daily commute is still the same as on earth. Eastpak is shown in a rougher environment but where everyday life is oh so recognisable.

Art Director
Lead Creative
Together with:
Awards won:
  • Clio Awards — Bronze
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