Canvas is a Belgian TV station, part of the public broadcasting network. It prioritises culture, documentaries, political debates, niche and challenging content over mindless entertainment.
We repositioned the brand from a station that was being avoided to an inevitable phase of life, tapping into a desire we all feel sooner or later.
We let young intellectuals like award-winning author Frederik Willem Daem, rapper Zwangere Guy and comedian Serine Ayari, talk about the moment in life when you start to expect more out of the things you invest your time in. That moment when you become more critical, more selective and more demanding of your entertainment. That’s the moment you find Canvas.